Pokemon Go

Location Based AR Experiences

It’s been a while now since the launch of the popular location based AR game Pokémon Go and what was an explosion of people playing it and other similar games. The sheer number of people that the game motivated to get out and about playing it was quite amazing, with many people getting out and walking for the entire day just to level up. The idea of location based experiences is that a user will use a GPS device, in most cases a smartphone and by travelling to different real-life locations they can unlock different content and do various activities.

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