Applications

How Digital Twins and Augmented and Virtual Reality Can Improve Your Business

Digital Twins Digital Twins are 3D digital replicas of existing systems which uses data gathered by sensors predominately seen in IoT (internet of Things) devices from the physical ‘twin’ which is then sent to the digital replica. Digital twins can be something large like a large site like a shopping centre or an oil and gas rig to an individual part of a larger machine such as a jet engine.

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Future of Storytelling: New National Centre Launched

This guest blog comes from Charles from Innovate UK, Innovate UK are part of UK Research and Innovation, a governmental funding body. Thanks to the rise of immersive technologies, the future of storytelling is changing. AR, VR and MR have the power to captivate audiences across the globe! They can not only change what an audience sees, but also feels. The UK is at the front of this creative revolution – and we’ve just taken another huge leap forward.

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How AR and VR Technology Is Transforming the Way We Tell Stories

Are the days of the paperback numbered? Increasingly, digital technologies are replacing traditional methods of communication. But is this such a bad thing? Immersive technologies such as augmented reality (AR) and virtual reality (VR) are being used by companies and organisations from wide ranging sectors to communicate with audiences in an attempt to foster deeper connection. We’ve rounded up some of the best projects and schemes that are utilising new, immersive technologies in exciting new ways.

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5 Ways That VR Can Be Used in Therapy

Mental health is a massive issue, with many people suffering from some sort of mental health issue. In the past we’ve spoken about using VR in the healthcare industry, mentioning VR’s use in exposure therapy. VR can treat multiple different mental health disorders, from agoraphobia to arachnophobia. In this blog, we’ll explore just 5 of the many ways in which VR can be used in therapy to help patients with mental health issues.

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Immersive Storytelling

Storytelling has always been at the heart of everything we do, from entertainment to journalism, from the values we instil in new generations to how we convey our memories. As technology has affected our daily lives, its impacted the ways in which we tell stories. Immersive storytelling is the use of immersive technology such as virtual reality and 360 videos to tell stories. By using these immersive technologies, stories are more impactful as the individual experiencing the stories feel more engaged and feel like they are a character in the story themselves.

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AR and VR in Scotland

The entire world is currently wrestling with Augmented and Virtual Reality, trying to find out every possible use for the new technology. In this respect, Scotland has already made great strides. Dundee and other cities serve as hubs for developers and other talent whom are already creating the applications and experiences that you’ll soon be witnessing in your day to day life. Here are a few areas where you’ll soon find VR and AR in Scotland.

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AR and VR in Tourism

Tourism is one of the biggest industries in the world, Scotland alone saw £8.8 billion in revenue by September of last year and the UK as a whole is forecast to see £26.9 billion in visitor spending in 2018. Now that is a lot of money but what can your business or attraction do to bring in these customers and also what kind of experiences can you offer that truly set you apart from the competition?

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